Appliance City

Overweight Metro Network Test Yamada Denki Lazi, water, national housing industry unit in the chain, the new force is to take only the tube appliance chains in early 2010, soon to be boiling like a pot of hot water water.German business giant METRO Group announced Jan. 6 that his chain 3C Media and the Kuo Ming Hon Hai Group, a joint venture between appliances store. Informed sources have told reporters: "before the World Expo, the fastest this year in March, the first store in Shanghai, will be absent."



The long sleep Yamada Denki, Japan also has a new action. The Japan's largest domestic chain enterprises to enter China has entered a substantive stage. Yamada Denki first national stores have been identified Lazi Shenyang Tai Yuen Street, is currently in retail unit recruiting.Domestic exploiting the structure of foreign investment is not alone. Taobao also join the fray, January 13 City Taobao device on the line. Taobao Taobao own this device outside of the city known as the "professional platform vertical 3C." Domestic Appliances industry chain, the new government takes shape.



Intensive Reunification



With foreign companies such as Best Buy, Subway, and the provision for a long history of Yamada Denki Denki.Yamada from March 2008, as the site was completed in Shanghai, expected to open in 2010 the first stores. However, after repeated changes, the final choice to enter the Shenyang in China, as the first step.



Yamada Denki in Japan has more than 1,700 stores, 2009 fiscal year revenue is expected to 100.9 billion yen, it expects net profit of 395 billion yen. Despite falling more than 15% over a year, but still occupy the first string of Japanese home appliances, sales of the island, electrical second twice.



Currently Yamada Motor (China) Co., Ltd., Yamada Electric (Shenyang) Ltd. and other formalities of industrial and commercial registration has been completed, awaiting the opening.



Similarly, the METRO Group MediaMarket are actively being planned. Since March, the head of Metro in Germany has announced the introduction of media in the sale of the chain of Shanghai appliances. Metro Cash & Carry stores, said stores communications director Chen Libin: "MediaMarket and Cash & Carry with the METRO Group, one of the four branches of the current media business from headquarters in Germany, but should soon set up offices in Shanghai. "



The source said: "Expo will be pre-store there is no problem, but the site may also change." Earlier media reports, the media interested in commercial buildings in Shanghai Tianshan shop.Foreign investment giants face uneasy calm reaction of domestic firms. Suning Marketing Manager Juan Min Qing said: "For the attitude of foreign investors that we are consistent, and now the chain of appliances was no longer a competition-driven, but consumer-oriented."



Department of State in the U.S. market have also said: "We were concerned by the tendency of foreign institutions, threats and pressure is certainly yes, but not yet constitute a significant impact on the business. After all, the business of the national chain is very mature. " He said: "The market space for China and the weakness of the market in the foreign-invested enterprises, to become an inevitable choice in China."



However, Settlers has not gone away when. America's largest electrical retailer Best Buy's internal development will be very detrimental to China seven years, the number of stores does not exceed 10. It also Suning GOME support their lung power. Acclimatized in the country o.