Popcorn Brands

Garrett Popcorn is the opening of its 9th Chicago tomorrow at 625 Michigan Avenue. Starting as a small popcorn store on 10 West Street Madison in 1949, Garrett Popcorn has been built 8 stores in Chicago, making it a symbol of the city. Ask anyone who is from Chicago and they will tell you they like Garrett Popcorn (believe me I have). Thus, in a troubling economy with an unemployment rate of nearly 10%, how does Garrett Popcorn increase sales and to open its 9th shop Chicago? One word, branding! While spending 60 years maintain their focus on their products and their love of Chicago. Garrett Popcorn is not only a household name in this city they are in the city.

Branding is several levels and is done in several ways. The reason that Garrett Popcorn is thriving because their business model has always been based on this core business philosophy, creating a superior product and treat your customers well.

While other companies in Chicago are spending hundreds of thousands of dollars on advertising and fire employees, Garrett Popcorn is spending that money on the construction of its new store and prosperous.

Yes, we have the Internet and we have social media, but is a better model of your heart business. Garrett Popcorn is he doing. Their focus is on their product (there is a real leader at all stores), and their customers. This is what it is. This is what your main goal should always be. This will help you through difficult times. Customer loyalty is the most powerful tool that will never be available. They can make you succeed or fail in an instant.

Now that Garrett Popcorn has their brand, they are now using social media and the Internet to develop and grow they do. They ship their boxes broke through the world. Although the economy is difficult, people still need their popcorn and are willing to pay money to their Garrett Popcorn. It is not everybody knowing your name is to be a rock star and the fans have. Therefore Garrett Popcorn is flourishing and most are not.

With their mouth and customer loyalty, combined with the power of social media to raise awareness that success has no limits.

Nick Harrison ~ http://www.dashal.com